
UpRiser Ekky Haque is interviewed by Channel 4 News presenter Keme Nzerem about his community campaign
The January 2010 UpRising learning session was all about how to ‘pump up the volume’ through the media. During the session practitioners ran workshops on how to get a message across through the through the press, broadcast and online media.
Channel 4 presenter Keme Nzerem ran a workshop with UpRisers on how to take part in a TV interview. UpRisers practised mock interviews with Keme and then received personalised feedback. During the workshop UpRisers also analysed real life interviews held by politicians and spokespeople in order to learn from their performances.
Demos Press Officer Beatrice Burks held a workshop on how to grasp media attention when writing a press release. Beatrice drew from her experience of translating complex Demos reports into more accessible formats to show how to communicate messages to through the media. Beatrice also gave advice on how to engage local and national media in covering a story.
mySociety Director Tom Steinberg spoke to UpRisers about how to run campaigns online. The importance of emails as a tool for engaging with supporters was highlighted by Tom. Key message: Keep it SHORT, CLEAR, FRIENDLY!













